Tag: Advertising

Cannes Lions announces €279,000 distribution of SDG Lions proceeds

Cannes Lions has announced that the funds generated from entries in the Sustainable...

The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old truism...

London International Awards announces 2019 winners

London International Awards has announced its winners in the Advertising, Design,...

Digital marketers kick against social media regulation, demand representation on APCON, AAAN Awards

Digital marketing practitioners, under the umbrella of Association of Digital Marketing...

The future convergence of digital and TV: Where are we now?

"We are headed towards a world where all TV and media will be addressable, so we...

APCON begins regulation of social media advertising in January

The Advertising Practitioners Council of Nigeria (APCON) has declared there is no...

Experts applaud ICL’s new technological solution to redefine OOH in Nigeria

With lack of adequate data to know the efficiency of Out-Of-Home campaigns, experts...

Successful brands now spend 82% of their budgets on television and digital, finds Warc

Warc has released its Media Allocation Benchmark after using its database of effective...

How brands can create human connections through laughter

When Netflights was looking to challenge industry norms with its brand refresh, its...

Hollandia Evap inspires consumers in latest brand campaign

Nigeria’s leading evaporated milk brand, Hollandia Evap Milk, has launched a new...