Advertising

MARKETING EDGE launches post-Covid-19 edition on Recharge of CSR, publication out this week

To maintain its leading position as an integrated marketing communications industry’s...

OOH in a pandemic: When crisis catalyses collaboration

When lockdown was first announced, out of home (OOH) advertisers reacted in panic,...

Coca-Cola launches “Open like Never Before” campaign

Coca-Cola, the beverage giant, has unveiled first advertising campaign post-Covid-19,...

Leo Burnett Worldwide celebrates anniversary, impacts lives beyond 85

After a five-year stint in the creative business of advertising with Erwin, Wasey...

Steve Babaeko, AAAN President speaks on his vision for the advertising industry on TVC tomorrow

Following the unforeseen occasion that stood over the previous segment, Steve Babaeko,...

Global advertising market to reach US$ 769.9bn by 2024, says report

Advertising plays a vital role in communicating the value proposition of an organisation’s...

JCDecaux announces its 2020 first half-year results

JCDecaux SA, the number one outdoor advertising company worldwide, has announced...

Omnicom reports 23% decline in organic revenue, says “the worst is behind it”

Omnicom, the advertising colossus, has reported 23% decline in its organic revenue...

Industry experts advocate collaboration at OAAN’s 35th AGM, charge FG on constituting APCON Council

The Outdoor Advertising Association of Nigeria (OAAN) has held its 35th virtual Annual...

Steve Babaeko, AAAN President speaks on his vision for the advertising industry on TVC tomorrow

Steve Babaeko, the newly elected President of the Association of Advertising Agencies...