Advertising

Dr. Biodun Shobanjo marks 50 Golden years in Nigeria’s marketing communications industry

Longevity in the professional world of any chosen career is no mean feat. It is a...

2Sure thrills consumers, promises to deliver on its disruptive ‘No Be Wash’ campaign

Shortly after the successful launch of its ‘Be the Spec’ campaign and the unveiling...

MIPAN holds Business Outlook 2022, identifies growth possibility in a VUCA economic environment

By Abimbola Mohammed The Media Independent Practitioners Association of Nigeria...

ADVAN names Hypo Brand of the Year

By Felicia Nwosu Hypo, the proudly Nigerian toilet cleaner brand, has been named...

LIA 2021, Mark Christou talks packaging the 24-7-365 greatest salesperson of brands

Mark Christou, Founder & Creative Partner of ROOK/NYC, began his enlightening...

MTN’s ‘we move’ campaign wins LAIF, ADVAN 2021 awards

By Ibiduni Banjoko The foremost telecommunications company, MTN Nigeria's "We Move"...

WPP expands offerings, acquires e-commerce software provider CCG

In a bid to further enhance its offerings, creative transformation company, WPP has...

MIPAN set to hold 2022 Business Outlook, inaugural President’s Dinner

By Abimbola Mohammed The Media Independent Practitioner Association of Nigeria...

Outlook on 2020 adspend

By Felicia Nwosu There is no gainsaying the fact that the COVID-19 pandemic brutally...

Professionals re-emphasize need for real-time data in Nigeria’s marketing industry

By Zion Rufus The long standing issue of the lack of real-time data, poor data...