Tag: Advertising

How to leverage viral marketing for exponential growth

Viral marketing is a powerful tool that has the potential to dramatically increase...

Phasing out third party cookies heralds a new era – Jonathan Beeston

By Abimbola Mohammed Product Marketing Director EMEA, Marketing Cloud, Salesforce,...

Agencies must have clear-cut and mutually beneficial terms before going into collaboration – Sola Antwi

By Kasim Bakare Sola Antwi is an experienced practitioner with over two decades...

Creative experts should have a sense of history to tell culturally sensitive stories – Olalekan Akinyele

By Kasim Bakare Creativity, as a key product of human culture and a tool for enriching...

Meet MARKETING EDGE’s panelist @ Annual Marketing Stakeholders Summit 2021- Abena Annan

Abena Annan is the Masterbrand Marketing Manager at Sterling Bank, responsible for...

Internet penetration is catalyst for industry growth – Idu Raphael

By Oghale Mafuru The Chief Operating Officer of Poke Ltd, an advertising consultancy...

Why agencies must look beyond social advertising

For the past several years, Google and Facebook have dominated digital advertising...

Omnicom appoints Gregory Lundberg as senior vice president of investor relations

Omnicom Group Inc. has announced Gregory Lundberg will join the group as Senior...

MARKETING EDGE Stakeholders’ Summit holds next week with 22 speakers

By Kasim Bakare Propelled by its resolve to continuously set agenda for the Integrated...

Meet MARKETING EDGE panelist @Annual Marketing Stakeholders Summit 2021 – Prof. Abraham Osinubi

Professor Abraham Adewale A. Osinubi is the Executive Director of University of Lagos...

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