Advertising

APCON vetted 11 000, rejected 16, 981 ads in 2021

By Oghale Mafuru The Advertising Practitioners Council of Nigeria, APCON the regulatory...

MARKETING EDGE Hall of Fame maiden edition makes grand entry with 11 categories

By Felicia Nwosu Brightened with glamour, fiesta, resounding accolades, and recognition...

Airbnb: New ad campaign concept swells Q4 revenue to all time high

Elizabeth Olagunju Airbnb Inc. has reported an exponential increase in 2021 fourth-quarter...

How brands scramble for Metaverse

The scramble for share of a new reality is underway. Interest in the Metaverse is...

MTN wears a new look, changes tagline

MTN, Africa's telecom giant, has embarked on a major rebrand and repositioning, scheduled...

Capacity building, panacea for industry growth – Experts

By Felicia Nwosu To develop and strengthen the skills, abilities and resources...

Why brands need to focus on the ethical consumer

By Zion Rufus With the growing demand for sustainable products as the world evolves...

FG officially inaugurates Audience Measurement Panel

By Felicia Nwosu In the quest to chart a pathway for a model that allows Nigeria’s...

Technology plays significant role in advertising practice

By Abimbola Mohammed New technology in marketing has permeated the infrastructure...

Dentsu exceeds expectations, posts strong earnings

Dentsu International has released its earnings for 2021 which beat expectations with...