Advertising

Coca-Cola to leverage OpenAI’s ChatGPT

By Ibidunni Banjoko Poised to enhance its marketing through Artificial Intelligence...

Wavemaker wins Back Market $50M global media business 

By Abimbola Mohammed  GroupM’s Wavemaker has been appointed as the global media...

Gates acquires stake worth $1bn in Heineken Holdings

By Felicia Nwosu To sustain, strengthen and extend his investment and business tentacles...

ARCON approved 298 Political ads for 2023 General elections

By Oghale Mafuru With all electioneering campaign activities scheduled to end today...

Top 5 banks, insurance firms’ media sentiment in Q3 2022

By Felicia Nwosu PPlusMeasurement, a Media Intelligence agency has released a cursory...

Introduce performance metrics in budgeting – Olubodun

By Felicia Nwosu As industry practitioners continue to grapple with the global shrinking...

NPO announces National Ombudsman

The Nigerian Press Organisation (NPO) has taken a bold step to kick-start the new...

Meta unveils blue verification badge for Facebook, Instagram at $15

By Abimbola Mohammed In a bid to monetize Facebook and Instagram, Mark Zuckerberg,...

Publicis Groupe taps Ghrayeb as business lead for StudioM

By Ibidunni Banjoko Publicis Groupe, one of the world’s largest advertising...

Mohammed extols ARCON, NBC for 2022 impactful reforms

By Felicia Nwosu Following the various reforms introduced into the Nigerian advertising...