Your role as creative leader should evolve beyond the title and position- Chant

By Zion Rufus

Creative directors have urged leaders in the creative industry to embrace their roles beyond the title and position as creatives now want leadership to be about collaboration and teamwork, and leaders who give them enough opportunities to lead themselves.

According to Rodd Chant, creative director and founder of Parlor, the creative leadership role is a responsibility that should be taken seriously as it helps leaders to encourage creativity and innovation in their teams.

“The reality is you have people’s careers and futures in your hands. Being a creative leader is not about you being the best creative in the room, it’s about you bringing out the best in those you are leading with the goal of making them the best creative people in the room,” Chant said in a LinkedIn comment.

“You will also have to make tough decisions, ones that will, at times, make you unpopular. You are not just a leader, you are also an advisor, a mentor, a guide, an understanding ear, and a cheerleader. Oh, and it helps if you have a sense of humor, you’re going to need it. Your sanity will be preserved by learning how to laugh at yourself, your mistakes and missteps, and the world around you,” he continued.

Abany Bauer, creative director at Collideoscope in her LinkedIn submission revealed that being a creative can be so personal and rooted in one’s ego.

She said: “It took me a long time to learn this -. But once I began to see the fruit that occurred when you “give it away”, I understood that I didn’t want it to be about me and wanted it to be about the team and empowering them.”

To quote Robin Sharma, “Leadership is not about a title or a designation. It’s about impact, influence, and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers.”

Today, the first priority of a creative leader is to have a cohesive vision for growth that involves building an organizational culture that nurtures and cherishes the ideas of others, and a clear understanding It is not about your creativity. It is about your team’s creativity



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