Tag: Advertisers

Meta kicks off Ad Feature in Threads to over 30 countries

Meta’s micro-blogging platform, Threads, will now allow eligible advertisers to...

Advertisers redirect budgets as TikTok faces uncertainty

By Felicia Nwosu Against the back drop of its banning challenge, TikTok's advertising...

Google unveils AI Max for search campaigns, promises enhanced performance

Google has announced a significant upgrade to its search advertising platform with...

Advertisers to pivot to performance in 2025 budgets

By Felicia Nwosu A wave of global advertisers is pivoting towards performance...

Advertisers explore comprehensive data strategies amidst privacy timeline shift

By Zion Rufus Coming against the backdrop of Google’s announcement to yet again...

Will advertisers thrive in the post third party cookies era?

By Zion Rufus Google’s decision to axe its third party cookies has continued...

AAAN launches AdCademy Masterclass for CEOs, senior executives

By Zion Rufus In collaboration with Henley Business School and AdCademy, Association...

iOS updates strengthen barriers to digital advertising, email marketing

By Zion Rufus Major tech companies like Google and Apple have been making privacy-related...

Reckitt, Unilever, AB InBev to lead WFA global marketers’ forum

The World Federation of Advertisers (WFA) has launched three new forums to provide...

Google updates Customer Match for advertisers globally

Tech giant, Google has unveiled new expansions for its Google Ads toolbox. Customer...