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TikTok aims full-funnel growth for advertisers, unveils AI-driven precision tools

TikTok has announced a set of AI-driven advertising tools to transform the platform...

YouTube sustains position as top company in TV viewership, maintains the top share

Digital streaming continues to reshape the media landscape, and YouTube is leading...

Advertisers to focus on TV outcomes as Linear spend climbs amid S streaming surge — Report

Advertisers have been urged  to focus on TV outcomes as Linear spend climbs amid...

Google unveils AI Max for search campaigns, promises enhanced performance

Google has announced a significant upgrade to its search advertising platform with...

Meta kicks off Ad Feature in Threads to over 30 countries

Meta’s micro-blogging platform, Threads, will now allow eligible advertisers to...

Advertisers redirect budgets as TikTok faces uncertainty

By Felicia Nwosu Against the back drop of its banning challenge, TikTok's advertising...

Google unveils AI Max for search campaigns, promises enhanced performance

Google has announced a significant upgrade to its search advertising platform with...

Advertisers to pivot to performance in 2025 budgets

By Felicia Nwosu A wave of global advertisers is pivoting towards performance...

Advertisers explore comprehensive data strategies amidst privacy timeline shift

By Zion Rufus Coming against the backdrop of Google’s announcement to yet again...

Will advertisers thrive in the post third party cookies era?

By Zion Rufus Google’s decision to axe its third party cookies has continued...