adspend

X Corp appeals dismissal of advertising boycott lawsuit against WFA and others

Elon Musk's X Corp has filed a notice of appeal against the dismissal of its advertising...

Nigerian Breweries returns to profitability, signals stronger outlook despite macroeconomic pressures

After two consecutive years of heavy losses that tested the resilience of one of...

Global ad spend to surpass $1 trillion in 2024

By Felicia Nwosu Global advertising spend is projected to surpass $1 trillion...

Adspend will get further cut in 2023 – Oluwasona

By Felicia Nwosu Following a recent report by World Federation of Advertisers...

Top 5 Nigerian banks with highest print adspend in February

By Felicia Nwosu PPlus Measurement Services, a data-driven media intelligence...

2021 Strongest year ever for UK’s ad market

Record 26.4% growth put market value at an estimated £30bn last year, with advertising...

Covid-19 eruption caused a drastic shift in online adspend- Adamu Abadam

By Felicia Nwosu Advertising expert, Adamu Isah Abadam, General Manager, Borno Radio...

Ad world gears up for 2022, digital advertising to exceed 60% of global adspend

By Zion Rufus Across industries, 2021 was a record year with groundbreaking feats...

Outlook on 2020 adspend

By Felicia Nwosu There is no gainsaying the fact that the COVID-19 pandemic brutally...

Understanding consumer journey will determine where advertisers need to be – Elsa Mungiria

By Abimbola Mohammed Elsa Mungiria, Digital & Data Manager, Saracen PHD Advertising,...