Sterling Bank Appoints Henry Bassey CMO
Sterling Bank Plc has appointed seasoned strategic marketing and communications enthusiast, Henry Bassey as its Chief Marketing Officer (CMO).
According to a statement issued by the bank, Bassey will oversee all the bank’s marketing teams and take overall responsibility for developing a cohesive marketing strategy.
Bassey work experience with Gallup poll, Nielsen and the Publicis groupe, amongst others, has equipped him with a wealth of marketing skills sets, which he has applied to deliver market share growth for world class organisations such as Emirates, Coca-Cola, British American Tobacco, Unilever, Visa, MTN, FCMB, Sterling bank, Pepsi, GSK, Heritage bank, Oando and Diageo amongst many others.
He is also a proven marketing expert, offering specialties in account management, gap analysis, risk assessments, conflict management, integrated marketing communications, strategic planning/analysis, marketing intelligence and research, branding & advertising, business development, project/ risk management, media & digital marketing, change management and sales tracking measurement.
He is a member of the Chartered Institute of Marketing (CIM-UK), Advertising Practitioners Council of Nigeria (APCON) and has been involved with the Association of Advertising Agencies of Nigeria (AAAN).
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