StarTimes has changed digital TV narrative, landscape – Spokesperson
Digital TV network operator, StarTimes says six years after entering the Nigerian market, it has completely changed the digital TV industry and viewing experience for Nigerian subscribers especially the masses.
Speaking in Lagos, the company’s spokesperson, Israel Bolaji, said the digital TV platform has played a significant role in boosting the industry and has set the pace in many areas, including affordable pricing, collaboration and innovation.
For over 20 years, digital television in Nigeria was beyond the reach of the populace until the arrival of StarTimes in 2010 which offered a more affordable option for exciting television experience. By pioneering the DTT (antenna) model which is a very ‘mass market friendly’ and affordable, they broke decades of expensive pay TV resulting in the average Nigerian household being able to afford both a decoder and monthly subscription.
Their add-on bouquets, for instance, enable subscribers on lower-cost bouquet access channels on higher bouquets without switching bouquets.
According to Bolaji, partnering Africa’s largest television network, NTA, as well as other terrestrial analogue TV stations, has further boosted the industry and rallied the masses to key into Federal Government’s digital TV switch over agenda.
He said: “Our deliberate collaboration with terrestrial analogue TV stations and the government through the Nigeria Television Authority (NTA) was also instructive, as it marked the first and true beginning of strategic engagements involving public and private partnership towards actualization of digital TV switch over which is currently evolving. Today, everybody else is scrambling to partner same stations which were ignored for many years.”
StarTimes was first launched in Abuja on July 29, 2010 and has since enabled hundreds of thousands of households in over 60 cities across 35 states including FCT Abuja join the digital television train with over 100 channels that enrich viewers.
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