Srinivasan takes the helm of Google’s advertising arm
By Ibidunni Banjoko
Vidhya Srinivasan, a seasoned executive with extensive experience in technology and advertising, is set to lead Google’s advertising endeavors within the Chrome web browser as the tech giant navigates eliminating third-party browser cookies.
Srinivasan, previously in charge of generative AI features and ad tools at Google, steps into the shoes of Jerry Dischler, who, after a successful 15-year tenure focusing on new ad targeting methods and measurement techniques, decided to explore new challenges.
“Jerry Dischler’s remarkable contributions have been invaluable to our ads business,” noted Prabhakar Raghavan, Senior VP of Knowledge & Information at Google, acknowledging Dischler’s pivotal role in steering Google’s advertising strategy.
As Google intensifies its commitment to consumer privacy and implements AI-based changes, Srinivasan’s purview extends beyond ad formats on YouTube to encompass all advertising services, including programmatic advertising.
Shashi Thakur, with a rich history of 17 years at Google, will succeed Srinivasan’s previous role. Thakur has been instrumental in shaping various core Google products, particularly Search, where he played a vital role in evolving the search experience for mobile users.
Srinivasan’s trajectory into technology and subsequently into Google reflects her passion for innovation. Recalling her childhood aspirations to become a doctor, Srinivasan shared how her fascination with technology ultimately charted her career path.
As Google undergoes transformative shifts in advertising strategies and navigates evolving digital landscapes, Srinivasan and Thakur’s appointments underscore the company’s commitment to advancing ad technologies while embracing privacy-centric approaches.
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