Spotify launches ad-free podcast subscription service
Spotify, an audio streaming and media services provider, has announced the launch of an ad-free subscription service that enables podcast creators to monetise their content.
With this development, users will have to subscribe to their favourite podcasters thus creating a revenue source for creators on the platform.
All that the user would do is to go on the podcaster’s page, a padlock icon will be seen in place of a play button and the user will get an option to unlock the content behind a paywall.
Meanwhile, content creators who put their content behind a paywall will be required to wait for a while as Spotify plans to add more podcasters to the list.
However, users will not be able to subscribe within the app but will need to go on the browser of Spotify or anchor to subscribe.
To further aid independent creators, Spotify has said it will be giving podcasters free subscription for two years and that from the year 2023, the audio streaming service provider will place a 5% transaction fee for podcast creators.
In addition to all these offerings, Spotify said it’s opening up its audio ads marketplace, the Spotify Audience Network (SPAN), to independent podcasters using Anchor, but will be available to a selected Anchor creators beginning with 50 creators on May 1.
Spotify is working with Facebook to enable premium users to play music directly from the app on both iOS and Android devices and can also share their music to news feed on the app.
The Spotify’s subscription service will kick off first in the United States and then other countries will follow in the coming months.
RECOMMENDED ARTICLES
Comment
No comments found.