SO&U strengthens team with new Account Director

SO&U, one of Nigeria’s leading marketing communications agencies, has announced the appointment of Temitayo Fadoju as Senior Account Director. With over a decade of experience in brand management, Temitayo is expected to strengthen the agency’s strategic leadership team in this area.

Tayo holds a master’s degree in advertising and public relations and has worked on notable brands such as Chivita, Nasco, Grand Oak, Peak Milk, Alt Bank, TGI Group, Budweiser, and YouTube.

In welcoming Tayo to the team, Group Managing Director Udeme Ufot said, “We are excited to have Tayo on our team. She brings her passion for brands and people, which will elevate our ability to deliver compelling campaigns and improve our customer service standards. Onboarding Tayo is a key element of our strategic refocusing following our redefinition and reinvention initiative.”

Idongesit Iniama, Head of Brand Management, added, “With the convergence of digital and traditional agencies, we are looking for 360-degree practitioners who can offer clients well-rounded perspectives based on their integrated marketing communications experience. Tayo is just one of the many talented and experienced professionals we are bringing into our team.”

According to Tayo, “I am thrilled to join the SO&U team, known for its high-impact creativity and reputation for transformational work, and I hope to contribute to the next phase of growth for the agency.”

SO&U has been in operation for over 34 years, building a strong reputation for creativity and professionalism. The agency is famous for some of the most successful and iconic adverts in the Nigerian advertising industry, known for seeking creative solutions that deliver results. Executive Creative Director Anthony Ekun stated, “We look for ideas that transform brands, businesses, and situations in our quest to inspire the world with our passion and ideas.”

Founded by three creative professionals, SO&U has blazed a trail for agencies led by creative entrepreneurs. The agency is the Nigerian affiliate of M&C Saatchi Africa, collaborating effectively with both M&C Saatchi South Africa and M&C Saatchi London.