Segun Ogunleye joins Diageo as Head of Marketing for Africa Partner Markets
By Zion Rufus
Diageo has appointed Segun Ogunleye as its new Head of Marketing, Africa Partner Markets, with an additional responsibility as Beer Lead for South, West, and Central Africa. This marks a significant career move for Ogunleye, who transitions from a decade-long tenure at Seven-Up Bottling Company (SBC), a PepsiCo bottler in Nigeria.
Announcing his new role on LinkedIn, Ogunleye expressed excitement about joining the Diageo family, stating that he looks forward to contributing to the company’s legacy of “celebrating life, every day, everywhere.” His journey at SBC saw him lead major PepsiCo brands to new heights while driving innovation across multiple beverage categories, including carbonated soft drinks (CSD), energy drinks, malt, and isotonic beverages.
A seasoned marketing professional with over two decades of experience, Ogunleye has built a reputation as a strategic leader in brand development, integrated marketing communications, and experiential marketing. His career spans roles at Cadbury Nigeria, UBA Metropolitan, SmartMark Limited (Ghana and Nigeria), and Mullen Lowe Lintas Group, among others. He also brings extensive expertise in developing and executing marketing strategies that translate into commercial success, profitability, and brand equity growth.
Ogunleye holds qualifications from Pan-Atlantic University’s School of Media and Communication, an advanced certificate in Strategic Management, Public Relations, Advertising, and Applied Communications from the London School of Business and Finance (LSBF), and Executive Marketing Program at the Business School for the World.
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