Sanwo-Olu, Lagos Governor billed to grace MARKETING EDGE Annual Awards of Excellence 2021
As preparation for the 8th edition of MARKETING EDGE Annual Awards of Excellence builds up to a fever pitch of enthusiasm, the Executive Governor of Lagos State, His Excellency Babajide Sanwo-Olu has accepted the invitation to grace the 2021 event for heroes in Nigeria’s Integrated Marketing Communications industry as a Special Guest of Honour and an Awardee. The Awards Night, slated for Friday, 27th August 2021, will hold at the prestigious D’Podium Event Centre, Aromire Avenue, Ikeja, Lagos.
According to the organisers, Governor Sanwo-Olu shall be conferred with the MARKETING EDGE OUTSTANDING POLITICAL BRAND ICON OF THE YEAR at the Awards event. The award is in recognition and celebration of the Governor’s giant strides in turning around the fortunes of Lagos State, as well as his remarkable personality brand equity growth in the hotly competitive and historically intriguing Nigerian political landscape.
In a statement, the organisers explained that the conferment is part of the MARKETING EDGE Awards Committee’s little way of sharing in, and amplifying the iconic success story of Mr. Sanwo-Olu’s outstanding leadership, particularly as the Executive Governor of Lagos State over the last two years.
The statement explained further: “The Award Committee, after a thorough review, considered Mr. Sanwo-Olu’s political sagacity, intellectual acumen and stewardship indisputably legendary in a nation in dire need of true stewards and patriots. In fact, it is not in contention that His Excellency has skillfully and tactfully deployed all these huge talents in service to Lagosians, our nation and humanity.”
Expressing delight over the Governor’s confirmed attendance, John Ajayi, Publisher/CEO of MARKETING EDGE, said: “We are very grateful to Governor Sanwo-Olu for accepting our invitation. We consider conferring him with an award a befitting honour, and as our own little way of sharing in and amplifying his iconic success story in life and, particularly as the Executive Governor of Lagos State over the last two years.
“The fact that since he inspiringly hit the ground running, on assumption of office on May 29, 2019, he has remained focused, determined, daring, and has left no stone unturned to deliver on his promise of moving Lagos State beyond the common standard of Excellence, through his T.H.E.M.E.S Agenda!”
Mr. Ajayi continued: “Mr. Governor adopted a brand-centric approach to governance so much so that Lagos State is, today, an iconic brand with unrivalled brand equity in the comity of states in Nigeria and he is an enviable iconic brand among his peers in the country and beyond!
“Significantly, this award is a product of a forensic review of his performance in the last one year, most especially Mr. Sanwo-Olu’s sterling performance at the height of the COVID-19 global pandemic last year, which made Lagos State the epicenter of the challenging development to emerge as a brand to watch in crisis management, responsiveness, responsibility and proactiveness.”
This year’s annual 2-in1 event will also be marking the 18th Anniversary of MARKETING EDGE, with the Summit holding virtually tomorrow, Thursday, 26th August. The Summit theme is: “RE-THINKING THE BLUE OCEAN STRATEGY IN UNCERTAIN TIMES”.
MARKETING EDGE, Nigeria’s leading brands and marketing publication, has been at the vanguard of brand journalism in the last eighteen years. During this period, the publication has served as witness to the fortunes of players and gladiators in the integrated marketing communications industry, and positioned the magazine as a valuable and veritable source of intelligence on the evolution, growth and development of the industry in Nigeria.
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