Publicis Groupe EMEA has rebranded Octopus Group, now known as Publicis Pro, to enhance its B2B services across the region. Acquired in February 2021, Octopus Group has expanded its client base in various sectors, including technology, finance, logistics, and manufacturing.

The newly launched Publicis Pro will offer strategy, creative, influence, and commerce services. Led by Jon Lonsdale as CEO and Pete Hendrick as managing dglobalirector, the team of 60 in the UK will collaborate with 400 B2B specialists from the  Publicis network, with a focus on the UK, Germany, and France.

Lonsdale said: “This is the natural next step in Octopus’ journey and will allow us to offer clients more access to talent, tech and data as we scale and supercharge our existing offering across Publicis Groupe. Publicis Pro brings an exciting opportunity to launch new services, including AI tools, that are specifically designed for complex B2B audiences.”

Publicis Groupe EMEA CEO Demet Ikiler added: “We want to make Publicis Groupe a centre of excellence for B2B clients, and to better serve our existing B2C clients who require B2B expertise. By building out Publicis Pro across our key markets in the region, we are already uncovering exciting new growth opportunities.”