Publicis Groupe taps Ghrayeb as business lead for StudioM
By Ibidunni Banjoko
Publicis Groupe, one of the world’s largest advertising and marketing companies, has appointed Nadim Ghrayeb as business lead for StudioM, a part of Leo Burnett and the bespoke agency solution designed for McDonald’s GCC, in a bid to elevate the brand’s position with the category while identifying new opportunities for growth under the Groupe’s Power of One model.
Commenting on the new position, Ghrayeb said: “When I was approached to consider the role of business lead Studio M and work on an iconic brand like McDonald’s GCC, the decision was easy. Given Publicis Groupe’s drive for creative solutions and investment in its people coupled with McDonald’s GCC’s mission to deliver on feel-good moments for everyone the match was perfect. I am excited to kick start this new chapter with Studio M and Publicis Groupe.”
Nathalie Gevresse, CEO of Publicis Communications UAE, the creative communications division of Publicis Groupe, said: “Nadim’s credentials and collaborative approach made him a natural fit to lead Studio M which was borne out of the Power of One. His multi-disciplinary experience in the region will be an asset in unlocking further growth opportunities for McDonald’s GCC while scaling solutions across the Groupe’s capabilities.”
Ghrayeb is a marketing veteran with nearly 20 years of experience working on integrated campaigns across all disciplines for some of the world’s most iconic brands including Red Bull, Absolut, Nike, Audi, Wendy’s, BMW and Cadillac. Most recently he headed up INIFINITI’s marketing, PR and customer experience for the Middle East, Eastern Europe and a part of Asia. He has worked both agency and client side, giving him a unique perspective on driving client value.
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