In a bid to fulfill its customer-centric vision, Publicis Groupe, in partnership with Adobe, has introduced a new “end-to-end production offering for clients labelled as PX.

Sharing this on its Twitter handle, Publicis Groupe said with PX, the future of content is now and that both companies are  transforming the marketing landscape with an industry-first joint content supply chain solution.

The trailblazing product, PX connects the power of Adobe software with Publicis’ global audience data, media capabilities, and marketing transformation expertise, to accelerate omnichannel content production, performance, and personalization.

The Adobe’s Content Supply Chain solutions are Adobe Experience Cloud and Creative Cloud including Adobe Workfront and Adobe Experience Manager, with Publicis Groupe’s global audience data, studio capabilities and media expertise.

The strategic partnership will enable both companies to provide a new offering that allows marketers to create, orchestrate, personalise and optimise the content design, delivery and performance across the entire supply chain.

Publicis Groupe also revealed that it is dedicated to accelerating omnichannel content production, performance and personalisation. The global agency expressed with concern that, as marketers reporting content needs have grown twofold in the past two years and expecting demand to grow by between 5x and 20x over the next two years, it has been able to identify a common challenge in the market with existing solutions that support content management and delivery.

Adobe’s Content Supply Chain solution include Adobe Experience Cloud and Creative Cloud including Adobe Workfront and Adobe Experience Manager. With Publicis Groupe’s global audience data, studio capabilities and media expertise, the new offering allows marketers to create, orchestrate, personalise and optimise the content design, delivery and performance across the entire supply chain.

According to the partners, the new product is also aimed at accelerating performance Simplification as PX connects Publicis’ best-in-class studio and media capabilities with Adobe’s comprehensive Content Supply Chain solution within a seamless interface, providing marketers with a personalised dashboard and direct access to smart briefing, review and approval and modular asset management systems. They also added that it will help in content amplification.

Arthur Sadoun, CEO of Publicis Groupe, noted that the proud and fulfilled collaboration will enable them to provide a precise maximized solution that seamlessly connects data with taxonomy integrity and AI-driven tagging across the entire content supply chain from origination to  publication and storage. He explained that PX tracks asset performance includes AI- based image recognition that enables smart in-flight optimization.

“With data-driven personalisation at scale being critical to all future-facing marketing operations, PX is providing a true end-to-end optimal solution, connecting the dots between creative, production, media planning and activation ecosystems. Building on our ongoing partnership with
Adobe, PX will further bring simplicity and efficiency to clients looking to streamline and accelerate how they are engaging with consumers,” he said.

On the other hand, Shantanu Narayen, CEO of Adobe, applauded the partnership with hope for future growth for both companies.

“Adobe and Publicis have a longstanding partnership aligned on our joint mission to help brands around the world deliver more personalised experiences to customers. We look forward to helping unlock the full potential of content and marketing at scale to drive profitable growth for
our customers,” he said.