PR spend hit N11b in 2016 says NIPR boss
The total amount spent by corporate organizations and the Federal Government on the use of Public Relations strategies has been pegged at between N9billion and N11billion in 2016 alone.
This was made known to MARKETING EDGE by the National President, Nigerian Institute of Public Relations (NIPR), Dr. Rotimi Oladele at a recent event in Lagos. The NIPR boss did not explain his methodology for arriving at the figure.
Oladele stressed that the money spent in the utilization of Public Relations strategies in solving societal and organizational problems could be classifies into infrastructural promotion, public service promotion, relationship creation and creating new agenda for government at all levels.
He said: “When we look at the kind of contribution of Public Relations practice in the public and private sectors in 2016 and you are rating it as to how much does it cost, we should be talking about between N9billion and N11billion”
“Because we are looking at infrastructural promotions, we are looking at public service promotion, relationship creation, we are looking at new agenda for the government from local government level, state level, federal level,” Oladele said.
It is not yet clear how the NIPR boss arrived at the figure or if a detailed research was carried out to ascertain the exact PR spend in Nigeria for 2016, but operators have stressed if the figure is true, then the bulk of the expenditure may have gone into the hands of non- PR professionals who are often used by politicians in order to cut cost.
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