Polo boss Obayuwana credits brand’s success to passion for beauty
By Seun Johnson
For John Obayuwana, Founder and Chief Executive Officer of Polo Luxury Limited, the secret to the success of the leading luxury brand in Africa lies in its unwavering dedication to beauty.
Since its establishment 37 years ago, Polo Luxury has continued to stamp out its market dominance with elegance, quality, and exclusivity, bringing the finest timepieces, jewelry, and fashion accessories to a discerning clientele.
Obayuwana, a visionary entrepreneur whose relentless passion for beauty and craftsmanship has propelled the brand to its towering success. Beyond the numbers and business acumen, the CEO believes it is the true appreciation for beauty that set the brand apart.
His primary goal was not just to build a business but to curate a world where sophistication and craftsmanship intersect and ultimately result in precision, passion, and storytelling.
As part of efforts to illuminate the remarkable achievements of both the brand and its visionary leader, MARKETING EDGE, Nigeria’s premier marketing, brands, and advertising publication, bestowed dual honors upon Polo.
The prestigious title of Luxury Brand of the Decade was awarded to Polo, while its CEO, John Obayuwana, was celebrated as the Luxury Brand Personality of the Decade, cementing their legacy of excellence and distinction in the industry.
While expressing his excitement on the recognition, the founder disclosed that the awards were a recognition of the work Polo team has done over the years. According to him, the story of Polo is a dedication to beauty, excellence and the creative spirit of man, noting that it is the motivation that brings out the excellence and nobility of what the human mind and human spirit can create.
He said, “For us, it is about celebrating heritage, honoring the values of beauty, joy and happiness. This is what we represents. So we say we are a changed agent. We like to see ourselves as a company that brings improvement to human life . We are here to point out to consumers who have love in their heart for all that is noble. We are to point them in the direction that takes them to the height of ecstatic joy. This is what gives me satisfaction. We see customers who entered our door for the curiosity and through education, their attitude changed to life completely because they keep coming back. This is the passion that keeps us going- the dream to celebrate life everyday and we are very grateful.”
For Obayuwana, Polo Luxury is more than just a business, it is an expression of his deep appreciation for beauty in its purest form. It is an art that bears the imprimatur of dedication, craftsmanship and the emotion that goes into creating something timeless.
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