PepsiCo launches Soulboost sparkling water beverage
PepsiCo, a leading food and beverage company, has launched its latest product offering, Soulboost, a sparkling water beverage enriched with a splash of real juice and functional ingredients.
Soulboost, which comes in two variants: Lift with panax ginseng and Ease with L-theanine, helps support mental stamina and relaxation, is birthed from market analysis of data and insights into customers’ trends and a response to their needs.
Speaking on the launch, Vice President, R&D at PepsiCo Beverages North America, Danielle Barbaro, said: “Our world-class Research & Development team developed soulboost by pinpointing desirable functional ingredients like L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind—or both.”
With Soulboost, Pepsi is established as a leader in the enhanced water market with a projection to reach $11.3 billion by 2027.
Soulboost is available via e-commerce and in select natural retailers.
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