Pangis leads as new VP of advertising sales for Netflix
By Abimbola Mohammed
Nicolle Pangis has been named vice president of advertising at Netflix. Veteran Pangis was the GroupM and Ampersand TV media ad executive.
In her new role she will oversee Netflix’s U.S. and Canada advertising sales and account management team.
According to Netflix, Pangis data-driven approach will aid in Netflix’s continuing ad revenue strategy across all buying capabilities.
Prior to her new position she was at Ampersand, an advanced advertising-sales operation, where she was chief executive officer since 2018.
Pangis formerly was global chief operating officer of the technology, data and services division at GroupM; chief operating officer/global chief revenue officer of GroupM’s ad tech/artificial intelligence company Xaxis; and president of 24/7 Media and 24/7 Media Europe.
This past upfront TV advertising market, Netflix had revenue gains up more than 150% above 2023 and saw increases across all ad categories.
This year, Netflix’s U.S. ad revenue is estimated to surpass $1 billion. Projections for 2027 estimate ad revenue growing to near $4 billion.
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