PAL Pensions Unveils Campaign to Deepen Market Penetration
In an effort to deepen penetration in the Nigerian pensions market and strengthen brand awareness across the country, one of Nigerian leading pension companies PAL Pensions has launched a new campaign in Lagos.
The campaign tagged ‘Retire with a Smile.’ Is designed to encourage more Nigerians to save towards retirement, and it is especially targeted at the youth market, many of whom have not been persuaded about the need to embrace retirement savings. And in a bid to drive the campaign and ensure that its message resonates across its target market segment, PAL Pension has rolled out advert materials that will run on different platforms including TVC, digital, outdoor, radio.
Addressing the media during the unveiling of the campaign, Managing Director, PAL Pensions, Morohunke Bammeke, reiterated that the mission of the organisation is to make the processing of securing retirement benefit plan simpler and more attractive.
“At PAL Pensions, we are constantly focused on creating value and delivering superior customer service to our clients. We are driven by the passion to be the leader in attracting new clients and retaining old ones. For us, it is crucial that every time our clients interact with us, they can be assured of the highest quality of service delivery. The PAL Pensions brand exudes empathy, warmth, partnership and integrity.
The company noted that it has been inspired to undertake the initiative because a large number of Nigerians have been left out of the pension plan. Head, Brand Management & Corporate Communications PAL Pensions, Mrs. Sunmisola Mark-Okoma stated that ‘‘at the core of this campaign is the need to encourage the younger demography to secure their future by adopting a retirement savings plan. We also emphasise on the importance of the Contributory Pensions Scheme.
“According to a 2017 report by the National Bureau of Statistics, only 10.93 percent of Nigeria’s total working population has retirement savings accounts! This implies that more than 89 percent of Nigeria’s workforce does not have retirement savings accounts. With the campaign launch, we want to underscore the need to choose a credible, customer-focused Pensions Fund Administrator that would ensure the security and growth of their retirement savings.
“Our desire is to assure Nigerians that PAL Pensions delivers pensions services and retirement benefits with a smile.”
Furthermore, Sunmisola also enumerated some packages open to existing and new customers. ‘‘PAL Pensions is a company that offers performance, service and trust to its teeming customers. We are committed to providing seamless internal and external synergy to achieve quality services, safe investments and capital growth.
“Our customers can enjoy the triple benefits of the ‘Retire with a Smile’ campaign. Retire with a Smile, anchored on our capacity to deliver our promise at the maturation of the pension scheme; Service with a Smile, speaks volumes about our excellent customer service models and Deliver with a Smile, is an internal mechanism ensuring that people who register with PAL Pensions can smile at every interaction with the brand.
“Our customers are also guaranteed access to 25% of their funds before attaining age 50, in the event that they are out of job for a minimum of 4 months’’, she added.
PAL Pensions, a licensed Pension Fund Administrator incorporated on April 14, 2005, currently has over 400,000 clients’ Retirement Savings Account (RSA) and Assets under Management in excess of N300 billion.
The company is owned by FSDH Merchant Bank and African Alliance Insurance Company Limited and boasts of over 11 years of professional experience in managing and administering retirement benefits of employees in Nigeria.
The company has five regional offices in the major geo-political zones, 35 branches across the country and staff strength of over 250 personnel.
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