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Trust is the currency of leadership: Dr. John Momoh calls for ethics-driven governance at NECCI PR Roundtable

[caption id="attachment_195928" align="alignnone" width="200"] Channels Media Group...

When virality crosses the line: lessons from the Bokku advertising controversy

A social media controversy broke out this week. It followed an influencer-led campaign...

IMC


Features

Mind your message

 Today marks the International Day for Countering Hate Speech. Consequently,...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by...

Navigating the privacy paradox in a digital world

 Consumers in today’s changing digital ecosystem need personalized journeys....