Spotlight

LATEST NEWS

Iquo Ukoh at 70: The pathfinder who opened doors and never looked back

There are professionals who build careers. Then there are those who build legacies....

Sola Akinsiku attains PhD in Mass Communication, marking new academic milestone

After more than thirty years of relentless dedication, tireless learning, and unwavering...

IMC

Why We Rebranded Union Bank Without Help From Nigerian Agencies- Landor

Riaan Muller Senior Consultant, Southern African Representative, Landor has disclosed...

We're Thrilled To Work With Union Bank- Landor

American based Ad agency Landor has expressed delight for being given the opportunity...


Features

Where Have All the Soft Skills Gone?

Even though marketers have more tools, data, and screens than ever before, we’re...

Stop outsourcing emotion to brand, start leading with it

Brands are often urged to be sentimental in today’s environment. When a campaign...

Soar like the eagle: why modern Nigerian brands must lead with vision

The eagle on Nigeria’s coat of arms represents power, endurance, and insight....