Spotlight

LATEST NEWS

‎Jollof as a brand and marketing force that unifies Africa

‎Despite the friendly rivalries over which nation makes it best, Jollof rice is...

Marketers brace for 2026 as budgets tighten and AI reshapes industry strategy

 Marketers are heading into 2026 with caution. New data from WARC’s Voice of the...

IMC

Brooks and Blake clocks five

Brooks and Blake It is going to be a posh night as Brooks and Blake steps on red...

Mediaviews CEO, Adedoyin emerges OAAN president

Chief Executive Officer of Media View Limited, Mr Babatunde Idowu Adedoyin has emerged...


Features

Don’t complex, bot simplex: navigating AI in marketing

AI arrived promising better planning, easier purchasing, and smooth reporting....

The Gen Z brief is broken

Marketers often fall into the trap of applying a "Gen Z vibe" to every campaign....

No longer just likes

In the past, brands used social media as a digital billboard, hoping for likes...