Spotlight

LATEST NEWS

Where sustainability plays with consumers’ minds more than wallets

 Seventy-seven per cent of consumers claim they would stop supporting brands guilty...

The builder becomes the station: Flutterwave secures Nigerian banking licence

Ten years ago, Flutterwave was founded to solve a problem that most of the world...

IMC

Noah’s Ark Lands Another Major Account

In continuation of its impressive performance in 2016, Noah’s Ark has again landed...

Another Day of Glory for Biodun Shobanjo at Zik's Leadership Award

Chairman of Troyka Group and founding Chief Executive Officer, Insight Communications,...


Features

Crisis is not a campaign: why purpose needs consistency

 When the world shakes, brands rush to post. A trending tragedy appears on...

Search or scroll? Where to place your Ad based on what you actually want

Where to advertise is more important than whether to advertise in the realm...

Why D2C brands must build loyal communities

Direct-to-Consumer (D2C) companies are everywhere in today’s digital economy....