Spotlight

LATEST NEWS

Ezra Olubi: When brand reputation outweighs a founder’s legacy

A Crisis That Escalated Quickly Paystack’s decision to fire its co-founder and...

Google CEO warns: AI boom is real, but so are bubble risks

Sundar Pichai sees both promise and peril in artificial intelligence (AI). The Alphabet...

IMC

Nigeria advertising has gone through major epochs, Says George Thorpe, Tequila Boss

He is a cerebral marketing professional, teacher and trainer who has used his education,...

I Am Open To Merger- Odigbo Declares

One of West Africa’s biggest agencies, Casers Group, may soon be entering into...


Features

Where Have All the Soft Skills Gone?

Even though marketers have more tools, data, and screens than ever before, we’re...

Stop outsourcing emotion to brand, start leading with it

Brands are often urged to be sentimental in today’s environment. When a campaign...

Soar like the eagle: why modern Nigerian brands must lead with vision

The eagle on Nigeria’s coat of arms represents power, endurance, and insight....