Spotlight

LATEST NEWS

Major account reviews and wins that reshaped the global advertising landscape in 2025

 The year 2025 will be remembered as a defining period in advertising history, not...

The technology shifts redefining marketing in 2026

Over the past decade, technology has frequently promised rapid transformation. However,...

IMC

Nigeria PR Report berths

After almost a year of research, data collation and analysis; last Friday, January...

BBDO Wins Tropicana, Expanding Its PepsiCo Client Roster

BBDO has won lead creative duties on the Tropicana account after a review. "We are...

EXP Marketing Gets New MD

MIPAN Inducts New Members

Omnicom Africa announces new CEO

FG Endorses PRCAN Advocacy Campaign

LASAA Backs Down On OAAN

Bukola Akingbade Quits Bytesize


Features

Less isn’t more, it’s just unsustainable

As a rallying cry, “doing more with less” was once a popular slogan, indicating...

It’s the little things: building brands in a detail-driven world

In a marketing environment overflowing with information, competition, and choice,...

Beyond the click: are your digital audiences even real?

In a marketing environment focused on metrics—clicks, views, impressions—an...