Spotlight

LATEST NEWS

Guinness Nigeria Plc posts standout Q1 performance as profit climbs, balance sheet strengthens

Guinness Nigeria Plc has opened the 2026 financial year with renewed financial momentum,...

The Coca-Cola Company expands hospitality presence through new partnership with Marriott International

The Coca-Cola Company has taken a decisive commercial step in the global hospitality...

IMC

GTBank launches a new platform for shopping, music and others

In a bid to build a platform that is less about bank and more about its customers...

Femi Odugbemi to speak at 2018 ADVAN Awards

Multiple award winning film Producer and Director, Mr. Femi Odugbemi, will deliver...

Features

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon...

Why children’s food marketing in Nigeria must grow up

For decades, the promise of enjoyment has been the foundation of children’s...

Why most marketers can’t prove the link between brand and pricing power

For years, advocates of strong brands have argued that they make businesses...