Spotlight

LATEST NEWS

FirstBank confirms appointment of Olayinka Ijabiyi as Group Head, Marketing and Corporate Communications 

 Olayinka Thomas Ijabiyi is a seasoned marketing and corporate communications professional...

Covered California appoints Stagwell’s Code and Theory for digital platform redesign

Covered California, the state's health insurance marketplace, has selected Code and...

IMC

EXMAN to  induct new member agencies, expands creative community at 2025 Summit

At a media roundtable held in Lagos ahead of its much-anticipated 2025 Brand Experience...

EXMAN sets stage for inspiring dialogue and celebration at 2025 summit and awards

With fundamental questions at the heart of modern marketing—how to stay truly human...


Features

The power of one: why unified customer identity is retail’s growth engine

The retail industry is no longer driven by the biggest shops or the flashiest...

Avant-garde or invisible: the choice every B2B challenger must make

B2B marketing has long had a reputation for being predictable, safe, and overly...

From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing,...