Spotlight

LATEST NEWS

Coca-Cola ushers in historic leadership shift as Henrique Braun becomes first Latin American to lead globally

The Coca-Cola Company has initiated a landmark leadership transition by appointing...

Iran threatens Microsoft, Apple, other U.S. tech giants

Iran’s Islamic Revolutionary Guard Corps (IRGC) has issued a fresh warning targeting...

IMC

APRA Commences Initiative to Change Perception about Africa

African Public Relations Association (APRA), the umbrella body for public relations...

Edelman partners Chain Reactions to establish Nigerian Trust Index

Edelman Trust Barometer Survey Report, the world’s global communications and marketing...

Features

Why marketing is the engine of profitable growth

 For many years, companies saw growth as the most important sign of success....

How hiring hesitation is costing brands the best marketers

The marketing employment market is in an odd position. On the one hand, brilliant...

The new C-suite gatekeeping: why some CMOs only get in by invitation

For a long time, the Chief Marketing Officer (CMO) was considered a key part...