Spotlight

LATEST NEWS

Tecno Camon 50 unites technology, fashion and productivity in one next-generation device

Smartphones today must strike a balance between aesthetics, capability, and efficiency....

A new horizon as Uche Onwudiwe steps into new era of innovation at Tolaram Group

Change rarely announces itself loudly. Instead, it begins quietly through a decision,...

IMC

AAAN assures on take-off of advertising academy

…stakeholders fault delay President of Association of Adverting Agencies of Nigeria...

X3M Ideas gets first international recognition

One of Nigeria’s fast rising advertising agencies, X3M Ideas demonstrated its creative...


Features

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture....

Beyond the balance sheet: learning finance’s three dialects to unlock marketing impact

“Speak the language of finance” has long been a mantra for marketers. However,...

How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling...