Spotlight

LATEST NEWS

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...

No Ad can save a bad product: why 2026 will demand brutal honesty from brands

Boardrooms and campaign evaluations have been revisiting one lesson from 2025 with...

IMC

Global PR Summit moves to Accra

P World, in partnership with PRCAN from Nigeria, Brand Communications and IPR Ghana,...

OMD UK Forms New Senior Digital Team

OMD has completed a restructure of its senior digital leadership team after making...

NIPR holds memorial lecture

AAAN Picks Rector for Advertising Academy

MIPAN Gets Secretariat

Nigeria PR Report berths

EXP Marketing Gets New MD


Features

The real joke: when AI content becomes noise

Since everyone is writing more these days, the hardest part isn’t coming up...

Leveraging the TSPR Model in Strengthening Brand Sacredness: A Conceptual Framework for Community-Driven Brand Management

Dr. Ajiborode Abiodun - July 2025 Abstract Contemporary marketing environments...

Effectiveness has evolved. Have you?

For a long time, the effectiveness of marketing was straightforward. There were...