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Nigeria reopens National Arts Theatre, renames it ‘Wole Soyinka Centre for Culture and Art’

Nigeria has reopened the National Arts Theatre in Lagos, renaming it the Wole Soyinka...

Excellence Beyond Borders’ theme sparks industry-wide reflections on innovation, future of Nigerian Marketing Communications

The 13th edition of the MARKETING EDGE Now Edge Awards, held in Lagos, lived up to...

IMC

TBWA\Hunt\Lascaris\ Johannesburg celebrates double Loeries Gold

Seven Loerie Awards, including two Golds and two Silver, have confirmed the position...

TBWA\Hunt\Lascaris\ Johannesburg celebrates double Loeries Gold

Seven Loerie Awards, including two Golds and two Silver, have confirmed the position...

Features

The new status symbol: access

Once upon a time, luxury was defined by ownership: a private jet, a lavish villa,...

Intern Today, Strategist Tomorrow: AI’s Fast Climb Up the Creative Ladder

Not long ago, AI functioned more as an oblique intern. It filled in when humans...

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every...