Spotlight

LATEST NEWS

‎Nigeria’s Solar panel import market records N242.68bn

The most recent Foreign Trade Statistics from the National Bureau of Statistics has...

How Luminous is reshaping Nigeria’s power sector with Lithium and solar systems

Simba Group, in partnership with Luminous Power Technologies, has introduced new...

IMC

Ambode appoints Mobolaji Sanusi as new LASAA boss

Governor Akinwunmi Ambode has appointed Mobolaji Sanusi as the new Managing Director...

BBDO New York wins Priceline.com account

Priceline.com, after working with Butler, Shine, Stern & Partners for nearly...

Features

More market share, more problems? rethinking the growth game

“Market share” often takes center stage in strategy presentations and boardroom...

The promotion problem: how limited scope is holding marketers back

In today’s fast-paced business world, marketing is both more noticeable and,...

Marketing budgets are bouncing back, but at what cost?

After years of economic contraction, the marketing industry now sees a cautious...