Spotlight

LATEST NEWS

Global cyber-Attacks surge as African brands face rising threats

Organisations worldwide are grappling with rising cyber threats, and new insights...

Communication gap between trade policy, public understanding fuels food price misconceptions- Adeogun

The communication gap between government trade policies and public understanding,...

IMC

Ad experts differ on service charge

The call for advertising agencies to cut down on their service charge to advertisers...

Quality branding makes for successful business – Chizor Malize

Mrs. Chizor Malize is the Managing Partner and Chief Executive Officer, Brandzone...


Features

Why lasting brands live in the heart and cart

In the era of ease, practically any brand may earn a place in our shopping basket....

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture....

Beyond the balance sheet: learning finance’s three dialects to unlock marketing impact

“Speak the language of finance” has long been a mantra for marketers. However,...