Spotlight

LATEST NEWS

Photo News!!! Golden Penny serves flavour, fun and brand connection at Lagos food festival

Golden Penny transformed Lagos into a vibrant centre of food, entertainment,...

Golden Penny lights up Lagos with food festival, strengthens consumer bond

Golden Penny turned Lagos into a hub of excitement and flavour as it hosted its Food...

IMC

Firstbank: 131 years of creative excellence report out soon

In a landmark celebration of history, innovation, and consistency, MARKETING EDGE...

PepsiCo introduces Cheetos in Nigeria, deepens local investment

PepsiCo, a renowned global leader in the food and beverage industry, marked a major...

Features

Why marketing defines who wins and who disappears

When people discuss successful firms, they frequently refer to innovation, leadership,...

How charities are turning creators into catalysts for change

For many years, consumer brands such as fashion labels, tech startups, and cosmetics...

Why credibility counts: how premium media drives brand trust and loyalty

Advertising is not just about crafting messages that resonate with audiences....