Spotlight

LATEST NEWS

Publicis drops ‘theTradeDesk’ after audit flags fee and transparency concerns

Publicis Groupe has stopped recommending The Trade Desk to its clients following...

MARKETING EDGE ONTV  hosts Medebem tomorrow

MARKETING EDGE ONTV, Nigeria’s foremost brand-focused advertising and marketing...

IMC

EXMAN to  induct new member agencies, expands creative community at 2025 Summit

At a media roundtable held in Lagos ahead of its much-anticipated 2025 Brand Experience...

EXMAN sets stage for inspiring dialogue and celebration at 2025 summit and awards

With fundamental questions at the heart of modern marketing—how to stay truly human...

Features

DecemberIssaVybe: How FirstBank made Yuletide the season of music, memories and magic

Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed...

Firstbank of Nigeria: 131 years of creative excellence

For over a century, FirstBank of Nigeria has stood as a pillar of financial...

AI marketing and borderless loyalty

 Artificial intelligence has moved far beyond being a business buzzword. It...