Spotlight

LATEST NEWS

Proof Advertising named creative agency of record for specialty FiiZ Drinks

Proof Advertising has been appointed creative agency of record for FiiZ Drinks, a...

Guinness Nigeria hosts media, highlights growth, governance, business transformation

Guinness Nigeria Plc has reaffirmed its commitment to sustainable growth, operational...

IMC

Publicis secures Aldi’s global media mandate amid retailer growth push

Publicis Groupe has clinched Aldi’s global media account and emerged victorious...

FirstBank joins as sponsors for Calabar Entertainment Conference

Hit FM, the leading radio station in Cross River State and organizer of the Calabar...


Features

Layering with purpose

Decoration is a common pitfall in marketing and advertising. A showy campaign,...

Silence, stillness, status: why doing nothing is the ultimate luxury flex

For hundreds of years, having too much meant you were wealthy: more sparkle,...

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...