Spotlight

LATEST NEWS

OpenAI ends exclusive Microsoft partnership, clears path for AWS and Google cloud

OpenAI and Microsoft announced on April 27, 2026, a sweeping overhaul of their partnership...

Nigeria quietly wrote off Meta’s $32.8 million data privacy fine

 The Nigeria Data Protection Commission quietly settled with Meta Platforms Inc....

IMC

Prof Ndukwe-Okafor calls for youth-centered policy communication at Lagos PR Conference

Professor Chiso Ndukwe-Okafor, executive director of the Consumer Advocacy and Empowerment...

Adesina bows out as African Development Bank welcomes new president, Sidi Ould Tah

A defining era at the African Development Bank Group (AfDB) came to a close today...

Features

Credibility is currency: how brands win in sensitive categories

Attention, clicks, and a smart campaign in most sectors may drive revenue. However,...

Trust goes viral: how FinTech turned security into a marketing masterstroke

The majority of fintechs only discuss features that are hidden behind apps or...

Marketing Edge Summit 2025: Why This Year’s Gathering Matters More Than Ever

For over a decade, the Marketing Edge National Marketing Stakeholders’ Summit...