Spotlight

LATEST NEWS

Events, moments that defined 2025 as   year of conversations, decisions that shaped what comes next

The year 2025 unfolded as a defining chapter for Nigeria’s integrated marketing...

When AI meets accountability: Why marketing is facing a reckoning

At a time when artificial intelligence (AI) is positioned as marketing’s great...

IMC

7even Interactive: A shop of young ‘rebels’

There is a new advertising agency in town, not too new though, as it is only about...

SO&U has produced some of the best brand campaigns in Nigeria says Ufot

Managing Director SO&U Advertising Agency, Mr. Udeme Ufot has said that the agency...


Features

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure...

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents...

Mobile usage outpaces traditional TV viewing

Younger generations are now spending more time on their phones than watching...