Spotlight

LATEST NEWS

Ideas Origin Media bolsters leadership with Oyekunle Oyefi, Tosin Oladipo appointment

Ideas Origin Media has announced the appointment of Oyekunle Oyefi as Business Lead...

2026 Cannes Lions:  Another strong proof of how Nigerian talent continues to break barriers, shape global conversations

As the lights of global creativity prepare to shine once again on Cannes, France,...

IMC

Udeme Ufot: The making of a great adman’s journey through advertising’s fierce paths

Every great adman’s story does not follow straight lines but fierce paths marked...

MIPAN charts course for industry excellence as president rallies Members for collective growth at 25th AGM

Media Independent Practitioners Association of Nigeria (MIPAN) stakeholders reaffirm...


Features

Customer Service: The first step that defines every business conversion

Conversions do not begin with products, price tags, or clever advertising. They...

The new balancing act between creativity, credibility, and control

Generative AI has moved from research labs to marketing boardrooms at record...

Layering with purpose

Decoration is a common pitfall in marketing and advertising. A showy campaign,...