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LATEST NEWS

Babaeko champions blueprint for pan-African creative growth at Craft Addis 2026

By Ralph Tathagata Founder and CEO of X3M Ideas, Steve Babaeko, joined a distinguished...

Big fiesta by Nigerian Breweries: A portfolio-led approach to cultural scale

Building Culture at Scale Through Portfolio Power Easter has always been an active...

IMC

The EDGE Awards 2025: A festival of brands, beauty, excellence

Lagos came alive in a way words can barely capture. On that night, the Balmoral Event...

Dare calls for cultural ownership, talent retention, tech-driven growth at MARKETING EDGE Summit

Dare Art Alade, popularly known as Darey, a celebrated cultural architect, award-winning...

Features

From noise to influence: The new playbook for brands

By Adim Isiakpona, CEO, Riquesa Africa We live in a world overflowing with...

Rising Fuel Prices: Experts highlight ripple effects on Nigeria’s IMC industry

As petrol prices inch perilously close to ₦1,000 per litre, Nigeria faces...

‎Building credible brand image through EDGE AWARDS

‎The 2025 edition of the iconic EDGE AWARDS has once again beckoned integrated...