Spotlight

LATEST NEWS

When your bleach becomes a meme: Hypo’s response and what FMCG brands can learn

Hypo Bleach broke years of silence, publicly addressing what its marketing team had...

Control the panic, master the problem: Edet urges PR practitioners to embrace AI before crisis forces them to

When a crisis hits, the first casualty is rarely reputation. It is logic. That was...

IMC

Femi Odugbemi to speak at 2018 ADVAN Awards

Multiple award winning film Producer and Director, Mr. Femi Odugbemi, will deliver...

Experts frown at unfavorable policies against women in advertising

Stakeholders in the Integrated Marketing Communications industry have kicked against...


Features

Why tomorrow’s strongest brands will be belief systems, not businesses

The End of Shallow Branding As the world becomes increasingly cluttered with...

How luxury brands sell silence as the ultimate status symbol

In the past, loudness defined wealth. It showed in luggage stamped with initials,...

Alaba Fagun delivering outstanding stakeholder values and sustainable growth across diverse industries

Mrs. Alaba Fagun stands as a visionary leader and strategic transformation expert...