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LATEST NEWS

Starcom Media Perspectives wins Award in Media Advertising at EDGE Awards 2025

At the 13th annual EDGE Awards, Starcom Media Perspectives received the Leadership...

Markova Creative Limited wins Outstanding Digital Agency of the Decade at EDGE Awards 2025

At the 13th annual EDGE Awards, Markova Creative Limited was honored with the esteemed...

IMC

JWT Global CEO In a Employee Abuse, Racist Charges

The global communications officer for WPP agency J. Walter Thompson has filed a discrimination...

McMedal wins Lagos NIPR polls

It is the dawn of a new dispensation at the Lagos State Chapter of Nigerian Institute...

Features

Why perception, not product, wins in B2B marketing

In B2B marketing, we like to believe that rationality takes the lead. Procurement...

Press enter to be found

As AI reshapes how people search, the laws of visibility shift quickly. Traditional...

How marketers use Insight to drive personalised growth

As the marketing landscape continues to move in line with consumers change in...