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Engaging with cultural sensitivities in advertising

By Ralph Tathagata As the debate over whether advertisers should abandon sites...

Counterfeiting beclouds adoption of new naira notes

By Felicia Nwosu The newly released redesigned naira notes by the Central Bank...

IMC


Features

Marketing Price, Energy and IMF Growth Target Review

The price of petrol have just been reduced by N10 per litre in the mist of 90percent...

The Nigeria Auto Policy Revisited

by Femi Ogunji Ask any Nigerian on the street about the Federal Government’s...

Engaging Boards on the Future of Marketing

At many companies, the whole organization is becoming more responsible for customer...