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AAAN President advises on navigating 2023 economic headwinds

By Zion Rufus In the wake of a looming recession and evident post pandemic pressures,...

Cannes Lions embeds sustainability across the Lions awards in 2023

Cannes Lions has announced the introduction of non-compulsory sustainability reporting...

IMC


Features

For Brands, 2015 Is Shaping Up to Be the Year of Positivity

Why Dove, Coca-Cola and McDonald's are smiling at millennials By Kristina...

Mr. Account Payable

Jim, a debt collections specialist, was on his first day of work for his new...

Brand Valuation Must Change

Attempts to value brands are often replete with flaws, limiting their potential...