Spotlight

LATEST NEWS

MTN Nigeria launches Y’elloTide: A festive campaign to spread joy, kindness, and unity

MTN Nigeria has ushered in the Christmas season with the launch of Y’elloTide,...

NAC 2025: The gravitational pull that drew Nigeria’s Advertising power circle into one unforgettable frame

The National Advertising Conference has gradually become an industry tradition, while...

IMC

Formation of Independent Measurement, Evaluation body in Nigeria; long overdue, says Philip Odiakose of P+

Lead Consultant of frontline Independent PR measurement and evaluation agency in...

Nigeria Info fm organises meet & greet event to re-engage stakeholders

Poised to retain its top ranking in the radio segment in Nigeria, Nigeria Info fm...


Features

Microdramas: the 60-second revolution changing marketing forever

 Not long ago, advertising relied on 30-second TV spots that crammed an entire...

Culture is the new currency: why brands fail without it

 In today’s hyperconnected world, poor creativity or weak media strategy...

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon...