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LATEST NEWS

Global advertising to grow 5.9% in 2023 – GroupM

By Joseph Ekeng Global advertising is set to experience a 5.9% growth in 2023,...

How Guinness “Black Shines Brightest” campaign inspired sales rise across Africa

By Joseph Ekeng Guinness, the renowned global brewer, has experienced tremendous...

IMC


Features

The rise of software developers in Nigeria

Technology is playing a vital role in the transitioning of Nigeria from the...

Developing your brand voice on social media: 5 mistakes to avoid

We're entering the age of technological revolutions and massive diffusion of...

A new ANA study indicates that in-house agencies struggle to attract top-tier talent

According to the Association of National Advertisers (ANA), 78% of the organisation’s...