Spotlight

LATEST NEWS

NBC to broadcast stations: contravene Electoral Act and go to jail

By Abimbola Mohammed The National Broadcasting Commission (NBC) has instructed players...

MARKETING EDGE set to hold 2023 Annual Summit, Brands & Marketing Awards of Excellence

By Felicia Nwosu MARKETING EDGE, Nigeria’s leading publication in the business...

IMC


Features

How Nigerian brands rode on pop culture to enhance bonding and relevance in 2019

Dynamism and the ability to spot and jump on trends are some of the hallmarks...

How to keep your agency relevant in 2020

You don’t need me to tell you the industry is changing. As we enter a new...

Happy New 2020, New Attitudes, and New Consumers

The global economy, especially those of many emerging markets have slowed due...