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LATEST NEWS

Hyundai, Kia face investigation, lawsuits in America

Connecticut has launched an investigation into the allegations of failure to equip...

ARCON DG, ADMARP President, others inducted as NIMN Fellows

By Zion Rufus The National Institute of Marketing of Nigeria (NIMN) celebrated its...

IMC


Features

Brands of the future are not for everyone

A hundred years ago, consumer products were a symbol of democratisation –...

Why marketers should use AI to support and not to replace human creativity

For many people, AI has sinister connotations. For them it conjures up a future...

Disregarding TV is an absurd choice for marketing

If you have a big budget and are making long-form video ads, it makes little...