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Martell-Davido partnership extended with ‘Davido XO’ launch

By Kingsley Odii Martell, a popular French cognac brand, has celebrated its renewed...

SEC files 13 charges against Binance

By Zion Rufus The U.S. Securities and Exchange Commission (SEC) has taken legal...

IMC


Features

Technology doesn’t elevate agency culture, people do

Exponentially competitive markets and continuously evolving environment does...

The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old...

The future convergence of digital and TV: Where are we now?

"We are headed towards a world where all TV and media will be addressable, so...