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Marketing Edge on TV hosts Dr. Fadolapo today

By Olatoyosi Oladapo Foremost advertising, marketing and brand-centric television...

Professionals question value of complex marketing jargons as clients embrace simplicity

By Zion Rufus  Simplicity and relatability has emerged key factors in modern...

IMC

Features

Brands of the future are not for everyone

A hundred years ago, consumer products were a symbol of democratisation –...

Why marketers should use AI to support and not to replace human creativity

For many people, AI has sinister connotations. For them it conjures up a future...

Disregarding TV is an absurd choice for marketing

If you have a big budget and are making long-form video ads, it makes little...