Spotlight

LATEST NEWS

Telecoms industry boosts Nigeria’s GDP with N2.5tln

By Joseph Ekeng Nigeria's telecoms industry has reached new heights, with the...

FirstBank dazzles stakeholders with growth across key metrics

Rising from a lower profit margin of N10.2billion and a debilitating Non-Performing...

IMC

Features

Why men’s advertising is in crisis

We’re all part of the problem, every one of us. Hand on heart, who among us...

Why marketers need to understand their customers as citizens

It may sound crazy, but a single tweet brought the NBA into a raging protest...

How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise,...