Spotlight

LATEST NEWS

Nwabuisi appointed GM, Head of Business at Optimum Exposures Limited

By Zion Rufus  Optimum Exposures Limited, a prominent subsidiary of Troyka Holdings,...

MTN SA partners with Meta to offer daily free 15MB of Facebook access to users

By Joseph Ekeng MTN South Africa has teamed up with Meta, owners of Facebook...

IMC


Features

Diageo’s playbook for global marketers

While the old rules still apply, there are seven characteristics successful...

Why and how you need to redesign your marketing measurement

Brands’ usual approach to modelling marketing effectiveness is through multi-touch...

Generating engagement through brand narrative

Is brand storytelling just another marketing term that requires more effort...