Spotlight

LATEST NEWS

From skepticism to success, Publicis Groupe’s Marcel celebrates innovation at Cannes Lions

By Zion Rufus In a remarkable turn of events, Publicis Groupe is celebrating the...

Trophy Stout makes history as first Nigerian brand shortlisted for Cannes Lions Festival

By Zion Rufus Nigeria has achieved a momentous milestone at the renowned Cannes...

IMC

Features

It’s time for marketers to show procurement some love

It’s not just agencies who hold outdated views on procurement. Marketers would...

When PR becomes both attack and defence

The supreme art of war is to subdue the enemy without fighting.” - Sun Tzu...

Why marketers should look beyond just data

Today’s era is defined by highly targeted, personalised advertising based...