Spotlight

LATEST NEWS

Meet MARKETING EDGE 2023 Summit & Awards’ sponsor – AB InBev

AB InBev is sponsoring MARKETING EDGE on its 2023 NATIONAL MARKETING SUMMIT and MARKETING...

MARKETING EDGE on TV hosts Okusaga tomorrow

By Oladapo Olatoyosi Foremost brand-focused, marketing and advertising television...

IMC


Features

Your brand’s voice is a big deal: A very, very big deal

Chima makes and sells shoes, and during a branding exercise for his business,...

Putting the customer first and delivering a consistent brand experience

The last time we checked customer is still the king and they are always right...

Know your customers’ “jobs to be done”

For as long as we can remember, innovation has been a top priority—and a top...