Spotlight

LATEST NEWS

London International Awards extends entry deadline to Tuesday, 1st August

By Zion Rufus The prestigious London International Awards (LIA) has announced...

PR professionals advocate for relevance in all sectors

By Ibidunni Banjoko Nigeria's Public Relations professionals have advised...

IMC


Features

The need to prove that marketing is business

Right now, intangible brand assets are worth $57.3tn globally. That's more than...

Is it time to monitor influencer advertising like TVCs?

Influencers often flaunt their new purchases in front of their audiences, and...

The future lies in our collective intelligence

Regardless of your business vertical – retail, FMCG, automotive, financial...