Spotlight

LATEST NEWS

IMC professionals express mixed reactions over AI impact on adspend

By Felicia Nwosu Against the backdrop of Artificial Intelligence (AI) that has...

Edelman, other PR firms shine at Cannes 2023

By Ibidunni Banjoko The 2023 Cannes Lion International Festival of Creativity, which...

IMC

Features

Our new digital OOH concept targets everyone it can reach, says Andem, Iris Exposures

Schola Andem is the Chief Operating Officer (COO) of Iris Exposures, a subsidiary...

How Nigerian brands rode on pop culture to enhance bonding and relevance in 2019

Dynamism and the ability to spot and jump on trends are some of the hallmarks...

How to keep your agency relevant in 2020

You don’t need me to tell you the industry is changing. As we enter a new...