Spotlight

LATEST NEWS

Nwabuisi appointed GM, Head of Business at Optimum Exposures Limited

By Zion Rufus  Optimum Exposures Limited, a prominent subsidiary of Troyka Holdings,...

MTN SA partners with Meta to offer daily free 15MB of Facebook access to users

By Joseph Ekeng MTN South Africa has teamed up with Meta, owners of Facebook...

IMC

Features

The need to prove that marketing is business

Right now, intangible brand assets are worth $57.3tn globally. That's more than...

Is it time to monitor influencer advertising like TVCs?

Influencers often flaunt their new purchases in front of their audiences, and...

The future lies in our collective intelligence

Regardless of your business vertical – retail, FMCG, automotive, financial...