Spotlight

LATEST NEWS

Accenture’s bet on Alembic signals a new era of data-driven marketing accountability

Accenture has invested in Alembic, an advanced AI-powered causal marketing intelligence...

Coca-Cola launches first new holiday Cola in five years amid fierce market shake-up

Coca-Cola has introduced a brand-new seasonal soda Holiday Creamy Vanillamarking...

IMC

Indigo bags new award

Integrated Indigo Limited has emerged winner of the ‘West Africa’s Best in Class...

2019 General Elections: Experts decry low patronage by politicians

Barely a week to the 2019 general elections; indications have emerged that most practitioners...

Features

How Nigerian brands are owning  big screen

In the recent time, cinema halls across Nigeria no longer serve only as places...

How WhatsApp message exposed Gbenga Daniel’s treachery against Ogun APC

The senator representing Ogun East in the National Assembly, Gbenga Daniel,...

DecemberIssaVybe: How FirstBank made Yuletide the season of music, memories and magic

Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed...