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UM upends Dentsu as Upfield’s Global Media Agency of Record

In a competitive review, UM, a part of IPG has beaten Dentsu, the incumbent,  to...

Battle for dominance continues as Twitter threatens legal action against Meta over Threads App

By Zion Rufus In a letter addressed to Meta CEO Mark Zuckerberg, X Corp., the...

IMC

Features

Global sports sponsorship market to hit $48.4bn, strongest growth in 2020 – Report

The latest Warc Global Advertising Trends report focused on Sport Sponsorship...

Glo: A decade of double win

“Without ambition one starts nothing. Without work one finishes nothing. The...

The two most important things to remember about influencer marketing

Using influencers to build your brand credibility is very different from using...