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How AB InBev taps into African values, cultures to position global brands

By Joseph Ekeng AB InBev, the world's largest brewery, is making significant...

Discussion: 7 months down the hype, is OpenAI’s ChatGPT a hype or a fad?

By Zion Rufus Months after the initial hype that took over the entire tech landscape,...

IMC

Features

Global advertising spend set to rise by 7.1% to $660bn in 2020, says report

Warc's latest report, Global Advertising Trends - The Adspend Outlook, has found...

Evolving a sustainable business relationship in the Out-of-Home Advertising industry in Nigeria

Out-of-home (OOH) advertising is a very crucial, perhaps indispensable, arm...

Five ways to make your mobile messaging strategy connect with customers

In part one of this opinion piece, we identified at the core elements of a mobile...