Spotlight

LATEST NEWS

Erisco Food’s N5b lawsuit against customer and position of consumer rights

By Seun Johnson Erisco Foods Nigeria Limited is currenty fighting a hard...

Generative AI, race to monetization, others dominate Dentsu 2024 media report

By Abimbola Mohammed  Dentsu has released its annual media trend report for 2024,...

IMC


Features

Never push loyal employees to the point where they no longer care

My new boss told me to never be afraid to give feedback. The next Monday morning...

5 ways to elevate the human experience for brand partners

In these days of social distancing, our human connections mean more than ever....

Consumers’ personal values have changed: Has your brand’s message?

Personal values form the lens through which consumers view the world. They reflect...