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Most PR now adopt AI tools for measurement, content – Report

By Abimbola Mohammed  Against the backdrop of public relations experts adopting...

Leveraging primetime TV ad to boost consumer participation

By Olatoyosi Oladapo Emotional appeal, higher reach across every demography, growing...

IMC

Features

The evil omnipresence of advertising

There are ads in airports and on aeroplane food trays; over highways and on...

China may lose its place in the global economy

Chinese economy continues to plunge amidst the scourge of coronavirus. The Asian...

How changing times are dampening the efficacy of banner ads

Banner ads definitely have their purpose, but times are changing and so is their...